Bookkeeping

Median income shows an observed annual increase of 0.77%, with approximately one-third of changes being negative. Figure 4 illustrates the year-by-year distribution of income changes, revealing macroeconomic shifts, as the proportion of positive changes rises over time. Even after accounting for aggregate year-to-year changes, as done in our regression analysis, substantial within-household variation in income remains...

You’re optimizing for all stages and working to hit a profitability metric for your lead generation business based on how far somebody gets in the buyer funnel and ideally all the way through to the customer stage. Once we know all of the conversion rates for each of the buyer funnel stages, we just need...